As the seasons change, so should your beauty routine. Summer beauty tips are different from winter beauty tips. I wasn’t aware of this until my sorority sister, Dara, and I talked soon after she started Ayla Beauty.
I have always had trouble with my skin for over twenty years. Hours spent in the pool let chlorine wreak havoc and I have been prone to breakouts over the years. I am definitely one of those people who has tried everything from Sea Breeze (welcome 80s and 90s child readers!) to Neutrogena to whatever was labeled oil free or for oily skin. A few years ago, I started to phase out products that contained parabens and sulfates since reports were growing about their dangers. But, I still hadn’t found what worked for me for sure. Pregnancy and nursing changed things too and I noticed my skin was drier in the winter. I desperately needed some winter beauty tips and found out that Dara had started Ayla Beauty.
I called Dara to ask for help and she asked a number of questions about my skin and my routine. She sent me a sample pack of products to try out and see what worked best and I ordered from there. I have been a customer now for a little over a year and I love it. Dara and her staff help you to see what summer beauty tips you need and how winter beauty tips differ. I have some products that I only use for winter skin care and it makes all the difference in the world. Above is a selection of what I use in the winter. Dara constantly vets the products that she carries and if she learns more about an ing
redient that she doesn’t deem safe, she will phase it out of the catalog.
I have been wanting to talk about Ayla Beauty for a while, so I asked Dara if I could interview her about her company and she was happy to oblige. I think you’ll like what she has to offer. She is a smart businesswoman, conscious about our environment, a mother, a wife and a strong example of finding your joy.
CGM: What led you to start Ayla? Where did the name come from?
I also noticed, during my time in the industry, that ingredients can be used in beauty products with a lot less testing than most people realize. Ultimately, it’s up to consumers to figure out which products are 100% non-toxic, and that makes the search for skincare even more complicated.
The name Ayla means “bearer of light.” I think there’s a lot of confusion surrounding skincare (what to use, what works, what’s safe, etc.), and I wanted to create a shop that helps you find skincare that really works — for your skin, and without the nasty ingredients that so many of us are trying to avoid these days.
CGM: How do customers choose the best products for their individual skin care needs?
A lot of our Bay Area customers had told us that they wanted to visit us in person — so, when we were moving to a larger office, we reserved some space where our customers could come in, browse, and get personal consultations. We are having so much fun meeting everyone! We also introduce products in our micro-shop before putting them on the site to get feedback from our customers. We’re usually around between 10am-4pm Monday through Friday, and for a couple of hours on Saturday afternoon, but the best thing to do is to make an appointment to make sure you can get all the attention you need. You can make an appointment by clicking here: https://www.
I hope those of you looking for winter beauty tips have enjoyed being introduced to Ayla Beauty. I’m excited to share this company with you and proud of what Dara has achieved. It’s always fun to watch the achievements of my sisters and college classmates.
What big winter beauty tips are you looking for this season? What products are you in need of?